Using Facebook if you’re a brand isn’t easy – it takes time, effort, and sometimes even a bit of luck to do well.
It takes creativity to come up with enough content to make it work, and it’s time-consuming to tap out tweets and scribble down statuses.
At Updates Media, we’ve learnt that by working smartly and playing to your audience it’s more than possible to reach millions of people a month.
We regularly go viral in some of England’s largest urban centres like the West Midlands and Greater London. Advertisers come to us because they know we are one of the most trusted social media platforms in the cities where we operate.
With all that in mind, here are our five top tips on how to make your organisation popular on Facebook.
1. To make gorgeous graphics, use editing websites like Canva.
You don’t need to have top-quality programmes like Adobe’s Photoshop to make beautiful graphics which stand out and attract users’ attention.
Check out websites like Canva, which allow you to upload your own images and add frames, effects, text and much more.
You can also choose from a set of pretty stock images and other features which Canva have in their library, and add them in to make your designs look even more professional.
2. Videos are huge, and you need to make use of them to get popular.
Did you know that videos can provide you with engagement levels which are three times as high as other posts?
It’s no secret that Facebook wants to be the front page of the Internet. To do that, the robots at Facebook HQ reward posts that users love – and people love video.
If you can, it’s a good idea to set aside some of your marketing budget to get some compelling footage which you can reuse and repurpose.
Even if it’s just a smartphone shoot, video is an excellent way to get ahead of the game.
3. Get your users involved in the conversations on your page.
Nobody likes to feel forgotten about, and your Facebook fans are no exception!
Whatever niche you’re in, this can work. If you’re an Italian restaurant, get potential patrons to vote on what their favourite pasta dish is. Or if you sell cars, you can ask people to comment with a photo of their motor.
You might be surprised by just how much people love to comment and share their opinions!
You can apply this logic to all sorts of formats – especially quizzes and games. Use Google to find a free poll or quiz generator app which works for you, and use your creativity.
4. Post consistently, or else your users might fade away.
One of the trickiest things about social media is that you need both quantity and quality. Post too much and you risk lowering your standards, but post too little and your users might forget about you and never see how great you are!
Thankfully, there are some tools out there which help make consistency and volume easier to achieve. Facebook lets you schedule posts in advance, so you don’t have to be online every time you want to post.
To do this, just write out your post as normal then click the drop-down arrow next to “Publish”, then hit “Schedule” and choose the options you want.
But beware: it’s been reported that using third-party post schedulers for Facebook can sometimes result in lower reach. For now, it’s safer to stick to the in-built Facebook scheduling function.
5. Don’t complicate things – just keep it simple.
As George Orwell once said: “If it is possible to cut a word out, always cut it out.” And he was right!
The brutal truth is that people have far too much to read, and their attention spans are far too small to take it all in. For that reason, you’re more likely to get your message across if you’re snappy and concise.
This is true everywhere, but especially so on Facebook. When writing statuses, try to keep your paragraphs to a couple of sentences a time to grab people’s attention and keep them hooked.
So there you have it! These are some of the ways we at Updates Media used Facebook to build our massive audiences.
If you’re interested in advertising with us in the West Midlands or Greater London, just drop Grahame Lake – our General Manager – an email on firstname.lastname@example.org.